Copywriting

Copywriting for the Web

My speciality is writing in both a human, interesting, informative and quirky manner but incorporating those all important keywords for search engine optimization.  In short, we will get your business noticed.

I understand the quirks of copywriting for the web and how to make your text work for you in a search engine friendly manner.

Remember, Content is Queen!

Search engines, like Google check the title bar and then the copy ie. the text on your page. If the words in the title bar do not match what is in the text, your site can be marked as irrelevant. So the text should comprise of the powerful keywords that are in the title. Those words should also be written to a density of about 5% - 8%.

There are many other considerations such as title bar coding, formatting, freshness of content, quantity of text on the page and link building.  If ‘Content is Queen’ then ‘Link Building is King’!

It is vitally important that your website content is regularly updated and freshened not only from a user point of view but from a search engine perspective. To this end Topstory and Broxden are the perfect ongoing partners to your business.

Copywriting for Print and Broadcast

With over 15 years experience in journalism and business copywriting I can complement your online content with marketing literature and general publicity material such as flyers, posters, radio scripts and liaise with printers in the Aberdeen and North-East area in order to achieve a consistent message for your business.

If you are a business in Aberdeen or the North East of Scotland and are interested in any of the services outlined here please give me, Eileen, a call on 01330 811747 or email me for free consultation.